About us
BUp is now Twelve Eighty Eight.
Why Twelve Eight Eight? This name was chosen to honor our beloved daughter Elizabeth Maria, born on January 2, 1988 and symbolises the inspiration she brought into our lives. The name change also comes with a purpose - a commitment to allocate a portion of Twelve Eighty Eight’s annual revenue toward advancing rare cancer research and supporting children’s cancer hospitals. We sincerely appreciate your continued support as we move forward in the next phase of our venture.